Intuitive product experience is more important than ever. A lousy product experience will chase users away or make them resent having to use a product to complete a task. Meanwhile, good product experiences increase usage, build loyalty, and improve net promoter scores.
Seamless comprehensive product data and customer data enables insights that drive personalized experiences for customers. The benefits of product experience management include:
- Cross selling opportunities
- Drive brand awareness
- Increase conversions
- Improve customer experience
- Reduce returns and churn
- Upselling chances
- Personalized interactions
- Optimise revenue through product recommendations
- Making meaningful recommendations for customers
- Improving omnichannel customer experience by ensuring the right information at the right point for every customer
- Targeting product information effectively where the customer is
- Increase margins and suggest products based on that
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